Watch now (64 mins) | Before you build your paid offer, figure out who you’re helping your reader become.
If you have a paid tier (or you’re thinking about starting one), I want to know:
What did you start with?
What should I give them?
Or:
Who am I helping them become?
And if you’ve already built your paid offer, try running it through:
TRANSFORMATION → OFFER → CAPACITY
Does what you’re offering support the transformation you want to create?
And can your actual life support what you’ve promised?
I’m curious what changes when you look at it that way.
If you have a paid tier (or you’re thinking about starting one), I want to know:
What did you start with?
What should I give them?
Or:
Who am I helping them become?
And if you’ve already built your paid offer, try running it through:
TRANSFORMATION → OFFER → CAPACITY
Does what you’re offering support the transformation you want to create?
And can your actual life support what you’ve promised?
I’m curious what changes when you look at it that way.