Unstuck to Published

Unstuck to Published

The Fastest Way To Grow on Substack in 2026

The creators growing fastest right now aren’t writing more—they’re becoming impossible to ignore.

Jess, The Creator's avatar
Jess, The Creator
May 14, 2026
∙ Paid
Upgrade to paid to play voiceover

Everyone wants to know the fastest way to grow on Substack right now.

How to:

  • Get more subscribers.

  • Grow faster.

  • Build momentum.

  • Become profitable.

  • Get noticed.

And most people assume the answer is:

  • Better SEO.

  • More articles.

  • Better strategy

  • Cleaner funnels.

  • “Niching down harder.”

But after years of building multiple publications, watching creators explode on the platform, and watching others stay invisible despite “doing everything right”…

I don’t think that’s the real answer anymore.

The creators growing fastest on Substack right now aren’t necessarily:

  • The smartest.

  • The most polished.

  • The best strategists.

  • The most technically skilled writers.

They’re the most recognizable.

And in 2026, that matters more than ever.


The Shift Nobody Is Fully Seeing Yet

AI can now:

  • Generate articles.

  • Write hooks.

  • Brainstorm ideas.

  • Create outlines.

  • Produce endless “valuable content.”

Which means content itself is no longer the differentiator.

Recognition is because the creators winning on Substack right now all have one thing in common:

→They keep showing up authentically.

Not perfectly; consistently.

They feel familiar and familiarity changes everything.


What Most Creators Are Doing Wrong

Most creators treat Substack like a publishing machine.

They disappear for two weeks to “work on content.”

Then, they come back with:

  • One polished article.

  • Zero visibility.

  • Zero interaction.

  • Zero presence inside the ecosystem.

And then they wonder why nobody cares.

Meanwhile, another creator:

  • Posts Notes daily.

  • Comments on other people’s work.

  • Shares thoughts in real time.

  • Replies to conversations.

  • Documents ideas while building.

  • Acts like an actual human being.

And suddenly: They’re everywhere.

Not because they’re writing better, but because people keep seeing them.


The Fastest Way to Grow on Substack in 2026

The short answer?

→ Stop disappearing.

That’s the real shift because the creators growing fastest right now aren’t necessarily producing more content.

They’re becoming impossible to ignore through repeated visibility inside the ecosystem.

People subscribe after seeing you enough times that you stop feeling like a stranger.

  • A Note.

  • A comment.

  • A reply.

  • Another Note.

  • A conversation.

  • A perspective they recognize again.

Until eventually:

→ Familiarity turns into awareness and trust.
→ Trust turns into subscriptions and sales.

That’s the mechanism.

And Notes accelerate that faster than almost anything else on the platform right now; however, visibility alone isn’t enough.

The creators growing fastest are visible and recognizable.

They sound like themselves.

  • Not like a polished “creator brand.”

  • Not like a corporate content machine.

  • Not like AI-generated productivity soup.

Like a human.


Most creators think growth comes from writing better articles.

However, on Substack, growth usually happens before someone ever opens your post.

Inside the paid section, I’m breaking down:

  • Why Notes are the real visibility engine.

  • How recognition compounds across the ecosystem.

  • What actually makes people remember you.

  • The different types of Notes that build familiarity fast.

  • Why comments and collaborations accelerate trust.

  • How to stay consistently visible without turning into a content machine.

Because the creators growing fastest right now aren’t disappearing between posts.


The Real Growth Engine: Notes

User's avatar

Continue reading this post for free, courtesy of Jess, The Creator.

Or purchase a paid subscription.
© 2026 Jessica Drapluk · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture