Fix Your Substack About Page in 15 Minutes
Because right now, it’s probably costing you subscribers.
Most Substack About pages quietly lose subscribers.
This is how to fix yours in 15 minutes.
Open your About page.
No, actually open it.
Because if you just read this and nod, nothing changes.
And your page keeps quietly leaking people.
Here’s The Problem
I’ve read a lot of Substack About pages.
Most of them sound like this:
“Hi, I’m…”
“Welcome to my newsletter…”
“I started this because…”
And they all have the same issue.
They answer the wrong question.
Nobody lands on your page wondering who you are.
They’re thinking:
→ “Is this for me or not?”
If you don’t answer that immediately—they leave.
Step 1: Delete Your First Paragraph
Yes. Delete it.
That intro you wrote?
It’s delaying the only decision that matters.
And delay = bounce.
Step 2: Replace It With A Real Hook
Most people write something like:
“Most creators are stuck because they overthink.”
Sounds fine.
However, it does nothing.
It’s vague. Everyone agrees. Nobody feels it.
Write a moment instead.
“Most creators don’t launch because they spend weeks stuck between naming their Substack and picking a niche.”
Now I can see it.
Now I know if that’s me.
That’s your job.
Not to sound smart.
To make someone go: “yeah…that’s exactly what I’m doing.”
Step 3: Prove It With Specifics
Right after your hook, show them their own behavior.
Not categories. Not labels. Behavior.
Instead of:
Overthinking the name.
Overthinking the niche.
Waiting for the right time.
Write it like this:
Renaming your Substack three times before you even write post one.
Switching niches every week because “this one might be better.”
Telling yourself you’ll start next Monday… every Monday.
Now it hits.
Now it’s uncomfortable.
Good. That’s what makes them stay.
Step 4: Say What This Actually Is
Keep this to one sentence.
Not three. Not a paragraph.
And don’t write this:
“This publication exists to help creators succeed.”
That’s empty.
Write what happens.
“This publication shows you how to launch your Substack fast—with a name, niche, first posts, and a paid offer ready to go.”
If I can’t picture the result, it’s not clear.
Step 5: Who This Is For (And Who It’s Not)
Most people write this like a LinkedIn filter:
Creators.
Professionals.
Writers.
That’s not how people think.
Write situations:
You’ve had a Substack idea sitting in your notes for weeks…and still haven’t published.
You keep rethinking the name, the niche, or the setup instead of starting.
You don’t need more ideas—you need to actually make decisions and move.
Then add this:
“This is not for you if you want to stay in research mode and call that progress.”
Now it feels like a decision.
Step 6: Add Proof (Without The Life Story)
This is where people mess up.
They either:
write nothing.
or write their entire career timeline.
You need 2–3 lines. That’s it.
And skip this:
“I don’t teach theory. I teach what I build.”
Everyone says that.
Show it instead.
“I’ve launched multiple Substack publications—including paid newsletters and live offers—without overplanning or waiting for everything to be perfect.”
Even better if you have numbers. Use them.
Step 7: Show What They’ll Actually Get
Not feelings and not buzzwords; outputs.
Instead of:
Clarity.
Confidence.
Structure.
Write:
A name and niche you can commit to.
Your first 3–5 posts mapped out.
A simple paid offer you can turn on.
A live Substack—not another idea sitting in your notes.
If they can’t picture it, they won’t pay for it.
Step 8: Tell Them What To Do (Clearly)
Most people end with: “Subscribe if you’d like…”
Soft. Passive. Easy to ignore.
Say this instead:
If your Substack is still an idea sitting in your notes—subscribe and start building.
If you’re done overthinking and want it live—upgrade and let’s build it together.
Now it’s direct.
Now it requires a decision.
Step 9: Run The 5-Second Test
Look at your About page.
Ask yourself:
Can someone instantly answer:
“Is this for me?”
“What will I get?”
“Why should I care?”
If not—it’s too vague.
And vague pages don’t convert.
The Real Reason This Works
Your About page isn’t just a page.
It’s the filter.
Your About page decides:
Who subscribes.
Who trusts you.
Who leaves and never comes back.
Most people write it once…and forget it.
So every post they publish has to work harder than it should.
Fix the page—and everything else gets easier.
If You’re Stuck Right Now: Do This Once
You don’t need to rebuild your whole Substack.
You need to fix the one page everyone checks before they decide.
Do that—and your next reader doesn’t hesitate.
They know.
And they subscribe.
If you want to see this in action, here’s mine → Unstuck to Published About page CLICK HERE
Thank you for being here. I truly appreciate you.
— Jessica
Move first. Refine second. Publish with structure.
If you’re reading this and thinking “yeah… my About page is kind of doing this” — it is.
Most people don’t fix it.
They tweak a line, close the tab, and go back to writing posts that don’t convert.
Don’t do that.
Open your About page right now. Delete the first paragraph. Fix the hook.
That alone will change how people read everything else you publish.
And if your Substack is still sitting in your head instead of live — that’s the real problem.
Subscribe if you’re starting. Upgrade if you want it built and published with me.