11 Comments
User's avatar
Jess, The Creator's avatar

If you’re reading this and thinking “yeah… my About page is kind of doing this” — it is.

Most people don’t fix it.

They tweak a line, close the tab, and go back to writing posts that don’t convert.

Don’t do that.

Open your About page right now.
Delete the first paragraph.
Fix the hook.

That alone will change how people read everything else you publish.

And if your Substack is still sitting in your head instead of live — that’s the real problem.

Subscribe if you’re starting.
Upgrade if you want it built and published with me.

Data Frank's avatar

I think a lot of creators keep their About page vague because vague feels safer.

The moment you clearly say who you are for, you also make it easier for the wrong people to ignore you.

JP Bristol's avatar

Jess, this is solid. Most people work on content and ignore the page quietly making the sale or killing it. Simple, useful, and needed. Appreciate you sharing it.

Jess, The Creator's avatar

thank you so much, JP!!

its crazy how many people dont even touch their about page!

look how easy it is to succeed by just doing your about page when others leave it on the table.

Im glad it was simple and useful, thanks!!!

Kelly O'Hara's avatar

Hey Jess! I am new to substack and definitely in the beginning stages of growing my own brand. I have been enjoying your content and would love your thoughts into what I have developed so far!

https://kellyoharanutrition.substack.com/p/welcome-to-kelly-ohara-nutrition?r=87vp7k&utm_medium=ios

Jess, The Creator's avatar

Hi, Kelly! Please check your DMs for my feedback!

Jess, The Creator's avatar

Hi, Kelly! thank you for reading my work, I appreciate you!

I'll take a look at your page and get back to you via DM!!

Eladio Matos's avatar

Such a helpful article. Thank you so much for sharing your knowledge, Jess.

Jess, The Creator's avatar

You’re very welcome, Eladio! Let me know if you need any help!I’m always happy to help.

Eladio Matos's avatar

That's so kind of you, Jess. Thank you!! :)

Jess, The Creator's avatar

You’re very welcome, Eladio!