Because right now, it’s probably costing you subscribers.
Such a helpful article. Thank you so much for sharing your knowledge, Jess.
You’re very welcome, Eladio! Let me know if you need any help!I’m always happy to help.
If you’re reading this and thinking “yeah… my About page is kind of doing this” — it is.
Most people don’t fix it.
They tweak a line, close the tab, and go back to writing posts that don’t convert.
Don’t do that.
Open your About page right now. Delete the first paragraph. Fix the hook.
That alone will change how people read everything else you publish.
And if your Substack is still sitting in your head instead of live — that’s the real problem.
Subscribe if you’re starting. Upgrade if you want it built and published with me.
Such a helpful article. Thank you so much for sharing your knowledge, Jess.
You’re very welcome, Eladio! Let me know if you need any help!I’m always happy to help.
If you’re reading this and thinking “yeah… my About page is kind of doing this” — it is.
Most people don’t fix it.
They tweak a line, close the tab, and go back to writing posts that don’t convert.
Don’t do that.
Open your About page right now. Delete the first paragraph. Fix the hook.
That alone will change how people read everything else you publish.
And if your Substack is still sitting in your head instead of live — that’s the real problem.
Subscribe if you’re starting. Upgrade if you want it built and published with me.